AUTHORS' BIO RAY CONSIDINE was a respected national and international speaker on Sales and Customer Service. Many of his clients described him as the “Dean of Sales Trainers” and “a salesman’s salesman.” Ray dove into the heart of all issues with a let's fix-it, nonacademic approach. He never met a podium that could keep him away from his audiences. He walked the aisles, remembered names, and interacted as much as possible with the people he addressed.. Attendees from the many industries he spoke to immediately felt that he was “one of them.” His decades of hands-on sales experience with major corporations and international associations made his presentations unique, entertaining, and practical. Considine was a truly gifted Irish storyteller – who guaranteed that each and every audience not only learned, but laughed and remembered the lessons, word pictures and images he used long after the meeting concluded. He was a master speaker and trainer up until the very moment of his sudden death in 2005.   TED COHN is one of the country’s leading consultants on closely-held companies. Combining a B.A. from Harvard with an M.A. in psychology from Columbia, he was a director of a children’s camp, an executive in a family steel business, managing partner of a regional CPA firm, and has consulted with hundreds of companies on strategy, marketing, succession, financial planning, personnel and compensation. As a speaker and writer he has produced over 20 books and tapes, 400 articles, and has presented about 1,000 speeches and seminars to trade associations and professional groups from A to Y – American Management Associations to Young Presidents Organization. Concerned with supporting managers who want to work at higher levels of accountability and objectivity, Ted has initiated and served on many advisory committees and boards of directors of private and public companies. Currently, he helps companies in these continuing relationships to focus on their unique human resource and marketing capabilities – the essence of the WAYMISH story. Ted can be reached at 923 Fifth Avenue (4A), New York, NY 10021-2649. Phone and fax: (212) 517-6671 and email: aliceted@hotmail.com